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Brevo vs Substack: cost by list size

Substack charges no fee but takes 10% of paid revenue; Brevo at 5,000 subscribers costs Brevo Starter at $345/yr ($28.75/mo billed yearly). Substack is cheaper unless you earn over $287.50/mo in paid subscriptions.

Last checked 2026-10-17 on the official pages.

The lowest stated yearly-billing price for each list size, from Brevo ↗ and Substack ↗ official pricing, checked 2026-10-17. Base plans only; features differ between plans.

Subscribers	Brevo	Substack
500	Starter: $97/yr	10% of paid revenue
1,000	Starter: $183/yr	10% of paid revenue
2,500	Starter: $270/yr	10% of paid revenue
5,000	Starter: $345/yr	10% of paid revenue
10,000	Starter: $497/yr	10% of paid revenue
25,000	Starter: $885/yr	10% of paid revenue
50,000	Standard: $2,689/yr	10% of paid revenue
100,000	Standard: $4,633/yr	10% of paid revenue
250,000	no plan / pending	10% of paid revenue

Visit Brevo ↗ · Visit Substack ↗

Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

Brevo prices by emails per month; ListCost converts at 4 sends per subscriber per month (a weekly newsletter). Send more often and Brevo costs more.

See the per-plan tiers with sources on the Brevo and Substack pages. Alternatives: Brevo · Substack

Frequently asked questions

Is Brevo cheaper than Substack?

Is Brevo free?

Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers.

Is Substack free?

Yes. Substack charges no subscription fee; it takes 10% of paid-subscription revenue, so a free newsletter costs $0.