Newsletter platform cost at 10,000 subscribers
Cheapest paid plan at 10,000 subscribers (yearly billing): MailerLite Growing Business (Comfort) at $961.20/yr. Every price below is from the platform's own pricing page, checked 2026-10-17.
| Platform · plan | Tier used | Billed monthly (per year) | Billed yearly (per year) | Source |
|---|---|---|---|---|
| Buttondown · Professional | up to 10,000 | $948 ($79/mo) | pending | source · 2026-10-17 |
| MailerLite · Growing Business (Comfort) | up to 10,000 | $1,068 ($89/mo) | $961.20 ($80.10/mo) | source · 2026-10-17 |
| Ghost (Pro) · Publisher | up to 10,000 | $1,260 ($105/mo) | $1,056 ($88/mo) | source · 2026-10-17 |
| Kit · Creator | up to 10,000 | $1,668 ($139/mo) | $1,390 ($115.83/mo) | source · 2026-10-17 |
| MailerLite · Advanced (Power) | up to 10,000 | $1,548 ($129/mo) | $1,393.20 ($116.10/mo) | source · 2026-10-17 |
| beehiiv · Lite | up to 10,000 | $1,668 ($139/mo) | $1,428 ($119/mo) | source · 2026-10-17 |
| Buttondown · Advanced | up to 20,000 | $1,668 ($139/mo) | pending | source · 2026-10-17 |
| Kit · Pro | up to 10,000 | $2,268 ($189/mo) | pending | source · 2026-10-17 |
| beehiiv · Pro | up to 10,000 | $2,868 ($239/mo) | $2,388 ($199/mo) | source · 2026-10-17 |
| Ghost (Pro) · Business | up to 10,000 | $2,868 ($239/mo) | $2,388 ($199/mo) | source · 2026-10-17 |
| Substack · 10% revenue share | n/a | 10% of paid-subscription revenue, $0 if you don't charge. Add your revenue in the calculator. | source · 2026-10-17 | |
| Kit · Free | up to 10,000 | $0 ($0/mo) | $0 ($0/mo) | source · 2026-10-17 |
Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
Plans whose largest tier is below 10,000 are not shown. "Pending" means the page doesn't state that billing option for that plan.
Other sizes: 500 1,000 2,500 5,000 10,000 25,000 50,000 100,000 250,000
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