What will your newsletter cost at your list size?
Compare beehiiv, Kit, MailerLite, Ghost, Buttondown and Substack by subscriber count. It uses 191 price tiers read from their official pricing pages, re-checked daily, with a source link on every number.
Newsletter cost calculator
Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
Base plan prices only, before tax, add-ons and payment-processor fees. Tiers: the smallest tier that fits your list. Plans whose largest tier is too small are left out.
Cost at common list sizes
500 1,000 2,500 5,000 10,000 25,000 50,000 100,000 250,000
At 5,000 subscribers
Cheapest paid plan at 5,000 subscribers (yearly billing): MailerLite Growing Business (Comfort) at $529.20/yr.
| Platform · plan | Tier used | Billed monthly (per year) | Billed yearly (per year) | Source |
|---|---|---|---|---|
| Buttondown · Standard | up to 5,000 | $348 ($29/mo) | pending | source · 2026-10-17 |
| MailerLite · Growing Business (Comfort) | up to 5,000 | $588 ($49/mo) | $529.20 ($44.10/mo) | source · 2026-10-17 |
| MailerLite · Advanced (Power) | up to 5,000 | $828 ($69/mo) | $745.20 ($62.10/mo) | source · 2026-10-17 |
| Ghost (Pro) · Publisher | up to 5,000 | $900 ($75/mo) | $756 ($63/mo) | source · 2026-10-17 |
| Kit · Creator | up to 5,000 | $1,068 ($89/mo) | $890 ($74.17/mo) | source · 2026-10-17 |
| Buttondown · Professional | up to 10,000 | $948 ($79/mo) | pending | source · 2026-10-17 |
| beehiiv · Lite | up to 5,000 | $1,308 ($109/mo) | $1,140 ($95/mo) | source · 2026-10-17 |
| Buttondown · Advanced | up to 20,000 | $1,668 ($139/mo) | pending | source · 2026-10-17 |
| Kit · Pro | up to 5,000 | $1,668 ($139/mo) | pending | source · 2026-10-17 |
| beehiiv · Pro | up to 5,000 | $2,388 ($199/mo) | $2,028 ($169/mo) | source · 2026-10-17 |
| Ghost (Pro) · Business | up to 5,000 | $2,868 ($239/mo) | $2,388 ($199/mo) | source · 2026-10-17 |
| Substack · 10% revenue share | n/a | 10% of paid-subscription revenue, $0 if you don't charge. Add your revenue in the calculator. | source · 2026-10-17 | |
| Kit · Free | up to 10,000 | $0 ($0/mo) | $0 ($0/mo) | source · 2026-10-17 |
Platforms
beehiiv
3 subscriber-priced plans
Kit
3 subscriber-priced plans
MailerLite
3 subscriber-priced plans
Ghost (Pro)
3 subscriber-priced plans
Buttondown
5 subscriber-priced plans
Substack
no subscriber-priced plans · revenue share
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