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ActiveCampaign vs Brevo: cost by list size

At 1,000 subscribers ActiveCampaign is cheaper: $180/yr vs $183/yr. At 5,000 subscribers Brevo is cheaper: $345/yr vs $948/yr.

Last checked 2026-10-18 on the official pages.

The lowest stated yearly-billing price for each list size, from ActiveCampaign ↗ and Brevo ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.

Subscribers	ActiveCampaign	Brevo
500	Starter: $180/yr	Starter: $97/yr
1,000	Starter: $180/yr	Starter: $183/yr
2,500	Starter: $468/yr	Starter: $270/yr
5,000	Starter: $948/yr	Starter: $345/yr
10,000	Starter: $1,788/yr	Starter: $497/yr
25,000	Plus: $4,668/yr	Starter: $885/yr
50,000	Plus: $7,308/yr	Standard: $2,689/yr
100,000	no plan / pending	Standard: $4,633/yr
250,000	no plan / pending	no plan / pending

Visit ActiveCampaign ↗ · Visit Brevo ↗

Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

Brevo prices by emails per month; ListCost converts at 4 sends per subscriber per month (a weekly newsletter). Send more often and Brevo costs more.

See the per-plan tiers with sources on the ActiveCampaign and Brevo pages. Alternatives: ActiveCampaign · Brevo

Frequently asked questions

Is ActiveCampaign cheaper than Brevo?

At 1,000 subscribers ActiveCampaign is cheaper: $180/yr vs $183/yr. At 5,000 subscribers Brevo is cheaper: $345/yr vs $948/yr.

Is ActiveCampaign free?

No. ActiveCampaign's pricing page lists the Starter, Plus, Pro and Enterprise plans and a free trial, not a free plan.

Is Brevo free?

Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers.