ActiveCampaign alternatives by price
At 5,000 subscribers, 9 tracked platform(s) are cheaper than ActiveCampaign Starter at $948/yr ($79/mo billed yearly). The cheapest is Brevo Starter at $345/yr ($28.75/mo billed yearly).
Last checked 2026-10-18 on the official pages.
The cheapest paid plan of each alternative at each list size (yearly billing where the page states it), next to ActiveCampaign's own price. Base plans only; features differ.
| Subscribers | ActiveCampaign | beehiiv | Kit | MailerLite | Ghost (Pro) | Buttondown | Substack | Mailchimp | Brevo | Flodesk | Klaviyo | AWeber | Moosend |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 500 | $180 | $588 +$408/yr vs ActiveCampaign | $390 +$210/yr vs ActiveCampaign | $129.60 −$50.40/yr vs ActiveCampaign | $180 +$0/yr vs ActiveCampaign | $108 −$72/yr vs ActiveCampaign | 10% of paid revenue | $156 −$24/yr vs ActiveCampaign | $97 −$83/yr vs ActiveCampaign | $228 +$48/yr vs ActiveCampaign | $240 +$60/yr vs ActiveCampaign | $150 −$30/yr vs ActiveCampaign | $84 −$96/yr vs ActiveCampaign |
| 1,000 | $180 | $588 +$408/yr vs ActiveCampaign | $390 +$210/yr vs ActiveCampaign | $205.20 +$25.20/yr vs ActiveCampaign | $180 +$0/yr vs ActiveCampaign | $108 −$72/yr vs ActiveCampaign | 10% of paid revenue | $318 +$138/yr vs ActiveCampaign | $183 +$3/yr vs ActiveCampaign | $228 +$48/yr vs ActiveCampaign | $360 +$180/yr vs ActiveCampaign | $250 +$70/yr vs ActiveCampaign | $156 −$24/yr vs ActiveCampaign |
| 2,500 | $468 | $828 +$360/yr vs ActiveCampaign | $590 +$122/yr vs ActiveCampaign | $356.40 −$111.60/yr vs ActiveCampaign | $552 +$84/yr vs ActiveCampaign | $348 −$120/yr vs ActiveCampaign | 10% of paid revenue | $540 +$72/yr vs ActiveCampaign | $270 −$198/yr vs ActiveCampaign | $348 −$120/yr vs ActiveCampaign | $720 +$252/yr vs ActiveCampaign | $350 −$118/yr vs ActiveCampaign | $312 −$156/yr vs ActiveCampaign |
| 5,000 | $948 | $1,140 +$192/yr vs ActiveCampaign | $890 −$58/yr vs ActiveCampaign | $529.20 −$418.80/yr vs ActiveCampaign | $756 −$192/yr vs ActiveCampaign | $348 −$600/yr vs ActiveCampaign | 10% of paid revenue | $900 −$48/yr vs ActiveCampaign | $345 −$603/yr vs ActiveCampaign | $576 −$372/yr vs ActiveCampaign | $1,200 +$252/yr vs ActiveCampaign | $600 −$348/yr vs ActiveCampaign | $456 −$492/yr vs ActiveCampaign |
| 10,000 | $1,788 | $1,428 −$360/yr vs ActiveCampaign | $1,390 −$398/yr vs ActiveCampaign | $961.20 −$826.80/yr vs ActiveCampaign | $1,056 −$732/yr vs ActiveCampaign | $948 −$840/yr vs ActiveCampaign | 10% of paid revenue | $1,320 −$468/yr vs ActiveCampaign | $497 −$1,291/yr vs ActiveCampaign | $792 −$996/yr vs ActiveCampaign | $1,800 +$12/yr vs ActiveCampaign | $1,000 −$788/yr vs ActiveCampaign | $840 −$948/yr vs ActiveCampaign |
| 25,000 | $4,668 | $2,028 −$2,640/yr vs ActiveCampaign | $1,990 −$2,678/yr vs ActiveCampaign | $1,933.20 −$2,734.80/yr vs ActiveCampaign | $1,692 −$2,976/yr vs ActiveCampaign | no plan this size | 10% of paid revenue | $3,240 −$1,428/yr vs ActiveCampaign | $885 −$3,783/yr vs ActiveCampaign | $1,788 −$2,880/yr vs ActiveCampaign | $4,800 +$132/yr vs ActiveCampaign | $2,100 −$2,568/yr vs ActiveCampaign | $1,536 −$3,132/yr vs ActiveCampaign |
| 50,000 | $7,308 | $2,988 −$4,320/yr vs ActiveCampaign | $3,790 −$3,518/yr vs ActiveCampaign | $3,445.20 −$3,862.80/yr vs ActiveCampaign | $2,496 −$4,812/yr vs ActiveCampaign | no plan this size | 10% of paid revenue | $4,620 −$2,688/yr vs ActiveCampaign | $2,689 −$4,619/yr vs ActiveCampaign | $4,284 −$3,024/yr vs ActiveCampaign | $8,640 +$1,332/yr vs ActiveCampaign | $3,750 −$3,558/yr vs ActiveCampaign | $3,024 −$4,284/yr vs ActiveCampaign |
| 100,000 | no plan | $4,788 | $6,790 | $4,741.20 | $3,288 | no plan this size | 10% of paid revenue | $9,600 | $4,633 | $7,584 | $16,560 | $6,000 | $5,988 |
| 250,000 | no plan | $10,428 | $15,790 | no plan this size | no plan this size | no plan this size | 10% of paid revenue | no plan this size | no plan this size | $17,484 | no plan this size | no plan this size | $14,592 |
Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
Head-to-head: ActiveCampaign vs beehiiv · ActiveCampaign vs Kit · ActiveCampaign vs MailerLite · ActiveCampaign vs Ghost (Pro) · ActiveCampaign vs Buttondown · ActiveCampaign vs Substack · ActiveCampaign vs Mailchimp · ActiveCampaign vs Brevo · ActiveCampaign vs Flodesk · ActiveCampaign vs Klaviyo · ActiveCampaign vs AWeber · ActiveCampaign vs Moosend
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Frequently asked questions
What is the cheapest ActiveCampaign alternative for 1,000 subscribers?
Buttondown Basic at $108/yr ($9/mo billed monthly), from the official pricing page.
What is the cheapest ActiveCampaign alternative for 10,000 subscribers?
Brevo Starter at $497/yr ($41.42/mo billed yearly), from the official pricing page.
What is the cheapest ActiveCampaign alternative for 50,000 subscribers?
Ghost (Pro) Publisher at $2,496/yr ($208/mo billed yearly), from the official pricing page.
Is there a free alternative to ActiveCampaign?
beehiiv: Yes, up to 2,500 subscribers.; Kit: Yes, up to 10,000 subscribers.; MailerLite: Yes, up to 250 subscribers. Free: 250 subscribers, 2,500 monthly emails.; Ghost (Pro): No. Ghost (Pro) has no free plan on its official pricing page.; Buttondown: Yes, up to 100 subscribers.; Substack: Yes. Substack charges no subscription fee; it takes 10% of paid-subscription revenue, so a free newsletter costs $0.; Mailchimp: Yes, up to 250 contacts.; Brevo: Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers.; Flodesk: Not for sending. Flodesk's Free plan covers forms, landing pages and link-in-bio but does not include email sending, so a newsletter needs a paid plan (Lite, Pro or Everything).; Klaviyo: Yes, up to 250 active profiles. Free plan: 500 email sends per month.; AWeber: Pending. AWeber's pricing page shows paid Lite and Plus plans and a 14-day free trial; it does not state a free plan or its limits.; Moosend: No. Moosend's pricing page offers a 30-day free trial without a credit card, not a free plan.
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