Brevo vs Ghost (Pro): cost by list size
At 1,000 subscribers Ghost (Pro) is cheaper: $180/yr vs $183/yr. At 5,000 subscribers Brevo is cheaper: $345/yr vs $756/yr.
Last checked 2026-10-17 on the official pages.
The lowest stated yearly-billing price for each list size, from Brevo ↗ and Ghost (Pro) ↗ official pricing, checked 2026-10-17. Base plans only; features differ between plans.
| Subscribers | Brevo | Ghost (Pro) |
|---|---|---|
| 500 | Starter: $97/yr | Starter: $180/yr |
| 1,000 | Starter: $183/yr | Starter: $180/yr |
| 2,500 | Starter: $270/yr | Publisher: $552/yr |
| 5,000 | Starter: $345/yr | Publisher: $756/yr |
| 10,000 | Starter: $497/yr | Publisher: $1,056/yr |
| 25,000 | Starter: $885/yr | Publisher: $1,692/yr |
| 50,000 | Standard: $2,689/yr | Publisher: $2,496/yr |
| 100,000 | Standard: $4,633/yr | Publisher: $3,288/yr |
| 250,000 | no plan / pending | no plan / pending |
Visit Brevo ↗ · Visit Ghost (Pro) ↗
Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
Brevo prices by emails per month; ListCost converts at 4 sends per subscriber per month (a weekly newsletter). Send more often and Brevo costs more.
See the per-plan tiers with sources on the Brevo and Ghost (Pro) pages. Alternatives: Brevo · Ghost (Pro)
Frequently asked questions
Is Brevo cheaper than Ghost (Pro)?
At 1,000 subscribers Ghost (Pro) is cheaper: $180/yr vs $183/yr. At 5,000 subscribers Brevo is cheaper: $345/yr vs $756/yr.
Is Brevo free?
Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers.
Is Ghost (Pro) free?
No. Ghost (Pro) has no free plan on its official pricing page.
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