Moosend vs Substack: cost by list size
Substack charges no fee but takes 10% of paid revenue; Moosend at 5,000 subscribers costs Moosend Pro at $456/yr ($38/mo billed yearly). Substack is cheaper unless you earn over $380/mo in paid subscriptions.
Last checked 2026-10-18 on the official pages.
The lowest stated yearly-billing price for each list size, from Moosend ↗ and Substack ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.
| Subscribers | Moosend | Substack |
|---|---|---|
| 500 | Pro: $84/yr | 10% of paid revenue |
| 1,000 | Pro: $156/yr | 10% of paid revenue |
| 2,500 | Pro: $312/yr | 10% of paid revenue |
| 5,000 | Pro: $456/yr | 10% of paid revenue |
| 10,000 | Pro: $840/yr | 10% of paid revenue |
| 25,000 | Pro: $1,536/yr | 10% of paid revenue |
| 50,000 | Pro: $3,024/yr | 10% of paid revenue |
| 100,000 | Pro: $5,988/yr | 10% of paid revenue |
| 250,000 | Pro: $14,592/yr | 10% of paid revenue |
Visit Moosend ↗ · Visit Substack ↗
Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
See the per-plan tiers with sources on the Moosend and Substack pages. Alternatives: Moosend · Substack
Frequently asked questions
Is Moosend cheaper than Substack?
Substack charges no fee but takes 10% of paid revenue; Moosend at 5,000 subscribers costs Moosend Pro at $456/yr ($38/mo billed yearly). Substack is cheaper unless you earn over $380/mo in paid subscriptions.
Is Moosend free?
No. Moosend's pricing page offers a 30-day free trial without a credit card, not a free plan.
Is Substack free?
Yes. Substack charges no subscription fee; it takes 10% of paid-subscription revenue, so a free newsletter costs $0.
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