ListCost
Beta. Prices come only from each platform's official pricing page, in USD, before tax, add-ons and payment-processor fees. Anything not stated there is marked pending.
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Brevo vs Kit: cost by list size

At 1,000 subscribers Brevo is cheaper: $183/yr vs $390/yr. At 5,000 subscribers Brevo is cheaper: $345/yr vs $890/yr.

Last checked 2026-10-17 on the official pages.

The lowest stated yearly-billing price for each list size, from Brevo ↗ and Kit ↗ official pricing, checked 2026-10-17. Base plans only; features differ between plans.

SubscribersBrevoKit
500Starter: $97/yrFree: $0/yr
cheapest paid: Creator $390
1,000Starter: $183/yrFree: $0/yr
cheapest paid: Creator $390
2,500Starter: $270/yrFree: $0/yr
cheapest paid: Creator $590
5,000Starter: $345/yrFree: $0/yr
cheapest paid: Creator $890
10,000Starter: $497/yrFree: $0/yr
cheapest paid: Creator $1,390
25,000Starter: $885/yrCreator: $1,990/yr
50,000Standard: $2,689/yrCreator: $3,790/yr
100,000Standard: $4,633/yrCreator: $6,790/yr
250,000no plan / pendingCreator: $15,790/yr

Visit Brevo ↗ · Visit Kit ↗

Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

Brevo prices by emails per month; ListCost converts at 4 sends per subscriber per month (a weekly newsletter). Send more often and Brevo costs more.

See the per-plan tiers with sources on the Brevo and Kit pages. Alternatives: Brevo · Kit

Frequently asked questions

Is Brevo cheaper than Kit?

At 1,000 subscribers Brevo is cheaper: $183/yr vs $390/yr. At 5,000 subscribers Brevo is cheaper: $345/yr vs $890/yr.

Is Brevo free?

Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers.

Is Kit free?

Yes, up to 10,000 subscribers.