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Brevo vs Klaviyo: cost by list size

At 1,000 subscribers Brevo is cheaper: $183/yr vs $360/yr billed monthly. At 5,000 subscribers Brevo is cheaper: $345/yr vs $1,200/yr billed monthly.

Last checked 2026-10-18 on the official pages.

The lowest stated yearly-billing price for each list size, from Brevo ↗ and Klaviyo ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.

Subscribers	Brevo	Klaviyo
500	Starter: $97/yr	Email: $240/yr (billed monthly; no yearly price stated)
1,000	Starter: $183/yr	Email: $360/yr (billed monthly; no yearly price stated)
2,500	Starter: $270/yr	Email: $720/yr (billed monthly; no yearly price stated)
5,000	Starter: $345/yr	Email: $1,200/yr (billed monthly; no yearly price stated)
10,000	Starter: $497/yr	Email: $1,800/yr (billed monthly; no yearly price stated)
25,000	Starter: $885/yr	Email: $4,800/yr (billed monthly; no yearly price stated)
50,000	Standard: $2,689/yr	Email: $8,640/yr (billed monthly; no yearly price stated)
100,000	Standard: $4,633/yr	Email: $16,560/yr (billed monthly; no yearly price stated)
250,000	no plan / pending	no plan / pending

Visit Brevo ↗ · Visit Klaviyo ↗

Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

Brevo prices by emails per month; ListCost converts at 4 sends per subscriber per month (a weekly newsletter). Send more often and Brevo costs more.

See the per-plan tiers with sources on the Brevo and Klaviyo pages. Alternatives: Brevo · Klaviyo

Frequently asked questions

Is Brevo cheaper than Klaviyo?

At 1,000 subscribers Brevo is cheaper: $183/yr vs $360/yr billed monthly. At 5,000 subscribers Brevo is cheaper: $345/yr vs $1,200/yr billed monthly.

Is Brevo free?

Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers.

Is Klaviyo free?

Yes, up to 250 active profiles. Free plan: 500 email sends per month.