Buttondown vs Klaviyo: cost by list size
At 1,000 subscribers Buttondown is cheaper: $108/yr billed monthly vs $360/yr billed monthly. At 5,000 subscribers Buttondown is cheaper: $348/yr billed monthly vs $1,200/yr billed monthly.
Last checked 2026-10-18 on the official pages.
The lowest stated yearly-billing price for each list size, from Buttondown ↗ and Klaviyo ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.
| Subscribers | Buttondown | Klaviyo |
|---|---|---|
| 500 | Basic: $108/yr (billed monthly; no yearly price stated) | Email: $240/yr (billed monthly; no yearly price stated) |
| 1,000 | Basic: $108/yr (billed monthly; no yearly price stated) | Email: $360/yr (billed monthly; no yearly price stated) |
| 2,500 | Standard: $348/yr (billed monthly; no yearly price stated) | Email: $720/yr (billed monthly; no yearly price stated) |
| 5,000 | Standard: $348/yr (billed monthly; no yearly price stated) | Email: $1,200/yr (billed monthly; no yearly price stated) |
| 10,000 | Professional: $948/yr (billed monthly; no yearly price stated) | Email: $1,800/yr (billed monthly; no yearly price stated) |
| 25,000 | no plan / pending | Email: $4,800/yr (billed monthly; no yearly price stated) |
| 50,000 | no plan / pending | Email: $8,640/yr (billed monthly; no yearly price stated) |
| 100,000 | no plan / pending | Email: $16,560/yr (billed monthly; no yearly price stated) |
| 250,000 | no plan / pending | no plan / pending |
Visit Buttondown ↗ · Visit Klaviyo ↗
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See the per-plan tiers with sources on the Buttondown and Klaviyo pages. Alternatives: Buttondown · Klaviyo
Frequently asked questions
Is Buttondown cheaper than Klaviyo?
At 1,000 subscribers Buttondown is cheaper: $108/yr billed monthly vs $360/yr billed monthly. At 5,000 subscribers Buttondown is cheaper: $348/yr billed monthly vs $1,200/yr billed monthly.
Is Buttondown free?
Yes, up to 100 subscribers.
Is Klaviyo free?
Yes, up to 250 active profiles. Free plan: 500 email sends per month.
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