Kit vs Substack: cost by list size
The lowest stated yearly-billing price for each list size, from Kit ↗ and Substack ↗ official pricing, checked 2026-10-17. Base plans only; features differ between plans.
| Subscribers | Kit | Substack |
|---|---|---|
| 500 | Free: $0/yr cheapest paid: Creator $390 | 10% of paid revenue |
| 1,000 | Free: $0/yr cheapest paid: Creator $390 | 10% of paid revenue |
| 2,500 | Free: $0/yr cheapest paid: Creator $590 | 10% of paid revenue |
| 5,000 | Free: $0/yr cheapest paid: Creator $890 | 10% of paid revenue |
| 10,000 | Free: $0/yr cheapest paid: Creator $1,390 | 10% of paid revenue |
| 25,000 | Creator: $1,990/yr | 10% of paid revenue |
| 50,000 | Creator: $3,790/yr | 10% of paid revenue |
| 100,000 | Creator: $6,790/yr | 10% of paid revenue |
| 250,000 | Creator: $15,790/yr | 10% of paid revenue |
Visit Kit ↗ · Visit Substack ↗
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See the per-plan tiers with sources on the Kit and Substack pages.
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