beehiiv price change, October 2026
Tyler Denk published this on October 01, 2026. Launch maps to Free, Scale to Lite, Max to Pro, and Enterprise to Enterprise. New pricing takes effect for new beehiiv customers starting October 1, 2026. If you're an existing customer, nothing changes until your first renewal on or after November 1, 2026. Monthly customers: you'll get at least 30 days' notice before your first bill at the new price. Annual customers: you keep your current price through the end of your current annual term. You don't need to do anything.
Last checked 2026-10-18 on the official pages.
Old prices are from beehiiv's own pricing page archived on 2026-09-23. New prices are from the live pricing page, checked 2026-10-18. Scale and Max on that archive stop at 100,000 subscribers, so Pro tiers above 100,000 have no old price.
Plan names
| Old plan | New plan |
|---|---|
| Launch | Free |
| Scale | Lite |
| Max | Pro |
| Enterprise | Enterprise |
The announcement lists them in this order: “Old plan New plan Launch Free Scale Lite Max Pro Enterprise Enterprise”.
From the announcement
New pricing takes effect for new beehiiv customers starting October 1, 2026. If you're an existing customer, nothing changes until your first renewal on or after November 1, 2026.
Monthly customers: you'll get at least 30 days' notice before your first bill at the new price.
Annual customers: you keep your current price through the end of your current annual term. You don't need to do anything.
Launch, which maps to Free, is $0 per month up to 2,500 subscribers on the archive. The current Free plan is $0 up to 2,500 subscribers.
Old vs new prices
By subscriber tier, both billing views. 1,000 2,500 5,000 10,000 25,000 50,000 75,000 100,000
Scale vs Lite
Monthly billing
| Subscribers | Scale monthly | Lite monthly | $ change | % change |
|---|---|---|---|---|
| 1,000 | $49/mo | $59/mo | +$10 | +20.4% |
| 2,500 | $69/mo | $79/mo | +$10 | +14.5% |
| 5,000 | $89/mo | $109/mo | +$20 | +22.5% |
| 10,000 | $109/mo | $139/mo | +$30 | +27.5% |
| 25,000 | $169/mo | $199/mo | +$30 | +17.8% |
| 50,000 | $249/mo | $299/mo | +$50 | +20.1% |
| 75,000 | $289/mo | $389/mo | +$100 | +34.6% |
| 100,000 | $329/mo | $469/mo | +$140 | +42.6% |
Annual billing
| Subscribers | Scale /mo annual | Lite /mo annual | $ change | % change | Scale billed annually | Lite yearly cost | Yearly $ | Yearly % |
|---|---|---|---|---|---|---|---|---|
| 1,000 | $43/mo | $49/mo | +$6 | +14.0% | $517/yr | $588/yr | +$71 | +13.7% |
| 2,500 | $61/mo | $69/mo | +$8 | +13.1% | $729/yr | $828/yr | +$99 | +13.6% |
| 5,000 | $78/mo | $95/mo | +$17 | +21.8% | $940/yr | $1,140/yr | +$200 | +21.3% |
| 10,000 | $96/mo | $119/mo | +$23 | +24.0% | $1,151/yr | $1,428/yr | +$277 | +24.1% |
| 25,000 | $149/mo | $169/mo | +$20 | +13.4% | $1,785/yr | $2,028/yr | +$243 | +13.6% |
| 50,000 | $219/mo | $249/mo | +$30 | +13.7% | $2,629/yr | $2,988/yr | +$359 | +13.7% |
| 75,000 | $254/mo | $329/mo | +$75 | +29.5% | $3,052/yr | $3,948/yr | +$896 | +29.4% |
| 100,000 | $290/mo | $399/mo | +$109 | +37.6% | $3,474/yr | $4,788/yr | +$1,314 | +37.8% |
Max vs Pro
Monthly billing
| Subscribers | Max monthly | Pro monthly | $ change | % change |
|---|---|---|---|---|
| 1,000 | $109/mo | $109/mo | $0 | +0.0% |
| 2,500 | $149/mo | $149/mo | $0 | +0.0% |
| 5,000 | $169/mo | $199/mo | +$30 | +17.8% |
| 10,000 | $219/mo | $239/mo | +$20 | +9.1% |
| 25,000 | $289/mo | $349/mo | +$60 | +20.8% |
| 50,000 | $379/mo | $469/mo | +$90 | +23.7% |
| 75,000 | $419/mo | $589/mo | +$170 | +40.6% |
| 100,000 | $459/mo | $699/mo | +$240 | +52.3% |
| 150,000 | Above 100,000 | $799/mo | — | — |
| 200,000 | Above 100,000 | $899/mo | — | — |
| 250,000 | Above 100,000 | $999/mo | — | — |
Annual billing
| Subscribers | Max /mo annual | Pro /mo annual | $ change | % change | Max billed annually | Pro yearly cost | Yearly $ | Yearly % |
|---|---|---|---|---|---|---|---|---|
| 1,000 | $96/mo | $95/mo | -$1 | -1.0% | $1,151/yr | $1,140/yr | -$11 | -1.0% |
| 2,500 | $131/mo | $129/mo | -$2 | -1.5% | $1,573/yr | $1,548/yr | -$25 | -1.6% |
| 5,000 | $149/mo | $169/mo | +$20 | +13.4% | $1,785/yr | $2,028/yr | +$243 | +13.6% |
| 10,000 | $193/mo | $199/mo | +$6 | +3.1% | $2,313/yr | $2,388/yr | +$75 | +3.2% |
| 25,000 | $254/mo | $299/mo | +$45 | +17.7% | $3,052/yr | $3,588/yr | +$536 | +17.6% |
| 50,000 | $334/mo | $399/mo | +$65 | +19.5% | $4,002/yr | $4,788/yr | +$786 | +19.6% |
| 75,000 | $369/mo | $499/mo | +$130 | +35.2% | $4,425/yr | $5,988/yr | +$1,563 | +35.3% |
| 100,000 | $404/mo | $599/mo | +$195 | +48.3% | $4,847/yr | $7,188/yr | +$2,341 | +48.3% |
| 150,000 | Above 100,000 | $689/mo | — | — | Above 100,000 | $8,268/yr | — | — |
| 200,000 | Above 100,000 | $779/mo | — | — | Above 100,000 | $9,348/yr | — | — |
| 250,000 | Above 100,000 | $869/mo | — | — | Above 100,000 | $10,428/yr | — | — |
Monthly and annual-per-month figures are the per-month prices each billing toggle shows. The archive also states a 'billed annually' total, which is not always 12 × that per-month figure. Lite and Pro yearly cost is 12 × the per-month price on the live yearly toggle, because that page states the per-month price and not a separate yearly total. The archive slider step labeled 100K+ is pending and is not in this table.
Headless Chrome moved the subscriber slider with Home then ArrowRight on the 23 Sep 2026 Internet Archive capture, once on Annual billing and once on Monthly billing. The tier is the 'How many email subscribers do you have?' line, and it must match subscriberCount in the URL (the default 1,000 step has no query). A tier is verified only when both billing cards parse to a single price pattern and monthly×12 minus the stated 'billed annually' total equals the stated 'Save $N/year'. The 100K+ step is pending.
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Sources
Last checked 2026-10-18.
- Announcement, Tyler Denk, October 01, 2026: beehiiv Launches New Plans and Pricing (October 2026) ↗. Captured 2026-10-18.
- Old prices, archive date 2026-09-23: beehiiv pricing on 23 Sep 2026 ↗. Fetched 2026-10-18.
- New prices: beehiiv pricing ↗. Captured 2026-10-17, last checked 2026-10-18. Daily refresh on 2026-10-18 found no tier difference versus the 2026-10-17 capture (changes/2026-10-18.json).
Frequently asked questions
What changed in beehiiv pricing in October 2026?
Launch maps to Free, Scale to Lite, Max to Pro, and Enterprise to Enterprise Paid prices changed too. The tables compare old Scale with new Lite, and old Max with new Pro, at each subscriber tier.
When do the new beehiiv prices take effect?
New pricing takes effect for new beehiiv customers starting October 1, 2026. If you're an existing customer, nothing changes until your first renewal on or after November 1, 2026.
Do existing customers pay the new price immediately?
Monthly customers: you'll get at least 30 days' notice before your first bill at the new price. Annual customers: you keep your current price through the end of your current annual term. You don't need to do anything.
Where do these old and new prices come from?
Old Scale and Max prices are from beehiiv's pricing page as archived on 2026-09-23. New Lite and Pro prices are from the live pricing page captured 2026-10-17 and checked again on 2026-10-18.
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