beehiiv price change at 25,000 subscribers
At 25,000 subscribers, Lite costs $199/mo versus $169/mo on Scale (+17.8%). Yearly, Lite is $2,028 (12 × $169/mo) versus $1,785 billed annually on Scale (+$243, +13.6%). Pro costs $349/mo versus $289/mo on Max (+20.8%). Yearly, Pro is $3,588 (12 × $299/mo) versus $3,052 billed annually on Max (+$536, +17.6%). The cheapest other platform at this size, by yearly price, is Brevo Starter at $885/yr.
Last checked 2026-10-18 on the official pages.
Old Scale and Max prices from the 2026-09-23 archive. New Lite and Pro prices from the live pricing page, checked 2026-10-18.
Scale vs Lite at 25,000
Monthly billing
| Subscribers | Scale monthly | Lite monthly | $ change | % change |
|---|---|---|---|---|
| 25,000 | $169/mo | $199/mo | +$30 | +17.8% |
Annual billing
| Subscribers | Scale /mo annual | Lite /mo annual | $ change | % change | Scale billed annually | Lite yearly cost | Yearly $ | Yearly % |
|---|---|---|---|---|---|---|---|---|
| 25,000 | $149/mo | $169/mo | +$20 | +13.4% | $1,785/yr | $2,028/yr | +$243 | +13.6% |
Max vs Pro at 25,000
Monthly billing
| Subscribers | Max monthly | Pro monthly | $ change | % change |
|---|---|---|---|---|
| 25,000 | $289/mo | $349/mo | +$60 | +20.8% |
Annual billing
| Subscribers | Max /mo annual | Pro /mo annual | $ change | % change | Max billed annually | Pro yearly cost | Yearly $ | Yearly % |
|---|---|---|---|---|---|---|---|---|
| 25,000 | $254/mo | $299/mo | +$45 | +17.7% | $3,052/yr | $3,588/yr | +$536 | +17.6% |
Lite and Pro yearly cost is 12 × the per-month price shown for yearly billing. Scale and Max yearly cost is the archive's stated 'billed annually' total.
Cheapest other platform at 25,000 subscribers, by yearly price: Brevo Starter at $885/yr.
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Other sizes: 1,000 2,500 5,000 10,000 25,000 50,000 75,000 100,000
Sources
Last checked 2026-10-18.
- Announcement, Tyler Denk, October 01, 2026: beehiiv Launches New Plans and Pricing (October 2026) ↗. Captured 2026-10-18.
- Old prices, archive date 2026-09-23: beehiiv pricing on 23 Sep 2026 ↗. Fetched 2026-10-18.
- New prices: beehiiv pricing ↗. Captured 2026-10-17, last checked 2026-10-18. Daily refresh on 2026-10-18 found no tier difference versus the 2026-10-17 capture (changes/2026-10-18.json).
Frequently asked questions
How much more is beehiiv Lite than Scale at 25,000 subscribers?
Monthly, Lite is $199/mo and Scale was $169/mo (+$30, +17.8%).
How much is beehiiv Pro versus Max at 25,000 subscribers?
Monthly, Pro is $349/mo and Max was $289/mo (+$60, +20.8%).
What is the cheapest alternative to beehiiv at 25,000 subscribers?
Brevo Starter at $885/yr, ranked by yearly price. Affiliate status is not part of the ranking.
When does an existing beehiiv customer pay the new price?
New pricing takes effect for new beehiiv customers starting October 1, 2026. If you're an existing customer, nothing changes until your first renewal on or after November 1, 2026. Monthly customers: you'll get at least 30 days' notice before your first bill at the new price. Annual customers: you keep your current price through the end of your current annual term. You don't need to do anything.
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