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Beta. Prices come only from each platform's official pricing page, in USD, before tax, add-ons and payment-processor fees. Anything not stated there is marked pending.
Home › Compare › ActiveCampaign vs Kit

ActiveCampaign vs Kit: cost by list size

At 1,000 subscribers ActiveCampaign is cheaper: $180/yr vs $390/yr. At 5,000 subscribers Kit is cheaper: $890/yr vs $948/yr.

Last checked 2026-10-18 on the official pages.

The lowest stated yearly-billing price for each list size, from ActiveCampaign ↗ and Kit ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.

SubscribersActiveCampaignKit
500Starter: $180/yrFree: $0/yr
cheapest paid: Creator $390
1,000Starter: $180/yrFree: $0/yr
cheapest paid: Creator $390
2,500Starter: $468/yrFree: $0/yr
cheapest paid: Creator $590
5,000Starter: $948/yrFree: $0/yr
cheapest paid: Creator $890
10,000Starter: $1,788/yrFree: $0/yr
cheapest paid: Creator $1,390
25,000Plus: $4,668/yrCreator: $1,990/yr
50,000Plus: $7,308/yrCreator: $3,790/yr
100,000no plan / pendingCreator: $6,790/yr
250,000no plan / pendingCreator: $15,790/yr

Visit ActiveCampaign ↗ · Visit Kit ↗

Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

See the per-plan tiers with sources on the ActiveCampaign and Kit pages. Alternatives: ActiveCampaign · Kit

Frequently asked questions

Is ActiveCampaign cheaper than Kit?

At 1,000 subscribers ActiveCampaign is cheaper: $180/yr vs $390/yr. At 5,000 subscribers Kit is cheaper: $890/yr vs $948/yr.

Is ActiveCampaign free?

No. ActiveCampaign's pricing page lists the Starter, Plus, Pro and Enterprise plans and a free trial, not a free plan.

Is Kit free?

Yes, up to 10,000 subscribers.