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ActiveCampaign vs Klaviyo: cost by list size

At 1,000 subscribers ActiveCampaign is cheaper: $180/yr vs $360/yr billed monthly. At 5,000 subscribers ActiveCampaign is cheaper: $948/yr vs $1,200/yr billed monthly.

Last checked 2026-10-18 on the official pages.

The lowest stated yearly-billing price for each list size, from ActiveCampaign ↗ and Klaviyo ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.

Subscribers	ActiveCampaign	Klaviyo
500	Starter: $180/yr	Email: $240/yr (billed monthly; no yearly price stated)
1,000	Starter: $180/yr	Email: $360/yr (billed monthly; no yearly price stated)
2,500	Starter: $468/yr	Email: $720/yr (billed monthly; no yearly price stated)
5,000	Starter: $948/yr	Email: $1,200/yr (billed monthly; no yearly price stated)
10,000	Starter: $1,788/yr	Email: $1,800/yr (billed monthly; no yearly price stated)
25,000	Plus: $4,668/yr	Email: $4,800/yr (billed monthly; no yearly price stated)
50,000	Plus: $7,308/yr	Email: $8,640/yr (billed monthly; no yearly price stated)
100,000	no plan / pending	Email: $16,560/yr (billed monthly; no yearly price stated)
250,000	no plan / pending	no plan / pending

Visit ActiveCampaign ↗ · Visit Klaviyo ↗

Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

See the per-plan tiers with sources on the ActiveCampaign and Klaviyo pages. Alternatives: ActiveCampaign · Klaviyo

Frequently asked questions

Is ActiveCampaign cheaper than Klaviyo?

At 1,000 subscribers ActiveCampaign is cheaper: $180/yr vs $360/yr billed monthly. At 5,000 subscribers ActiveCampaign is cheaper: $948/yr vs $1,200/yr billed monthly.

Is ActiveCampaign free?

No. ActiveCampaign's pricing page lists the Starter, Plus, Pro and Enterprise plans and a free trial, not a free plan.

Is Klaviyo free?

Yes, up to 250 active profiles. Free plan: 500 email sends per month.