ListCost
Beta. Prices come only from each platform's official pricing page, in USD, before tax, add-ons and payment-processor fees. Anything not stated there is marked pending.
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Ghost (Pro) vs Kit: cost by list size

The lowest stated yearly-billing price for each list size, from Ghost (Pro) ↗ and Kit ↗ official pricing, checked 2026-10-17. Base plans only; features differ between plans.

SubscribersGhost (Pro)Kit
500Starter: $180/yrFree: $0/yr
cheapest paid: Creator $390
1,000Starter: $180/yrFree: $0/yr
cheapest paid: Creator $390
2,500Publisher: $552/yrFree: $0/yr
cheapest paid: Creator $590
5,000Publisher: $756/yrFree: $0/yr
cheapest paid: Creator $890
10,000Publisher: $1,056/yrFree: $0/yr
cheapest paid: Creator $1,390
25,000Publisher: $1,692/yrCreator: $1,990/yr
50,000Publisher: $2,496/yrCreator: $3,790/yr
100,000Publisher: $3,288/yrCreator: $6,790/yr
250,000no plan / pendingCreator: $15,790/yr

Visit Ghost (Pro) ↗ · Visit Kit ↗

Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

See the per-plan tiers with sources on the Ghost (Pro) and Kit pages.