Kit vs Mailchimp: cost by list size
At 1,000 subscribers Mailchimp is cheaper: $318/yr vs $390/yr. At 5,000 subscribers Kit is cheaper: $890/yr vs $900/yr.
Last checked 2026-10-17 on the official pages.
The lowest stated yearly-billing price for each list size, from Kit ↗ and Mailchimp ↗ official pricing, checked 2026-10-17. Base plans only; features differ between plans.
| Subscribers | Kit | Mailchimp |
|---|---|---|
| 500 | Free: $0/yr cheapest paid: Creator $390 | no plan / pending |
| 1,000 | Free: $0/yr cheapest paid: Creator $390 | no plan / pending |
| 2,500 | Free: $0/yr cheapest paid: Creator $590 | no plan / pending |
| 5,000 | Free: $0/yr cheapest paid: Creator $890 | no plan / pending |
| 10,000 | Free: $0/yr cheapest paid: Creator $1,390 | no plan / pending |
| 25,000 | Creator: $1,990/yr | no plan / pending |
| 50,000 | Creator: $3,790/yr | no plan / pending |
| 100,000 | Creator: $6,790/yr | no plan / pending |
| 250,000 | Creator: $15,790/yr | no plan / pending |
Visit Kit ↗ · Visit Mailchimp ↗
Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
See the per-plan tiers with sources on the Kit and Mailchimp pages. Alternatives: Kit · Mailchimp
Frequently asked questions
Is Kit cheaper than Mailchimp?
At 1,000 subscribers Mailchimp is cheaper: $318/yr vs $390/yr. At 5,000 subscribers Kit is cheaper: $890/yr vs $900/yr.
Is Kit free?
Yes, up to 10,000 subscribers.
Is Mailchimp free?
Yes, up to 250 contacts.
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