Klaviyo vs Mailchimp: cost by list size
At 1,000 subscribers Mailchimp is cheaper: $318/yr billed monthly vs $360/yr billed monthly. At 5,000 subscribers Mailchimp is cheaper: $900/yr billed monthly vs $1,200/yr billed monthly.
Last checked 2026-10-18 on the official pages.
The lowest stated yearly-billing price for each list size, from Klaviyo ↗ and Mailchimp ↗ official pricing, checked 2026-10-18. Base plans only; features differ between plans.
| Subscribers | Klaviyo | Mailchimp |
|---|---|---|
| 500 | Email: $240/yr (billed monthly; no yearly price stated) | Essentials: $156/yr (billed monthly; no yearly price stated) |
| 1,000 | Email: $360/yr (billed monthly; no yearly price stated) | Essentials: $318/yr (billed monthly; no yearly price stated) |
| 2,500 | Email: $720/yr (billed monthly; no yearly price stated) | Essentials: $540/yr (billed monthly; no yearly price stated) |
| 5,000 | Email: $1,200/yr (billed monthly; no yearly price stated) | Essentials: $900/yr (billed monthly; no yearly price stated) |
| 10,000 | Email: $1,800/yr (billed monthly; no yearly price stated) | Essentials: $1,320/yr (billed monthly; no yearly price stated) |
| 25,000 | Email: $4,800/yr (billed monthly; no yearly price stated) | Essentials: $3,240/yr (billed monthly; no yearly price stated) |
| 50,000 | Email: $8,640/yr (billed monthly; no yearly price stated) | Essentials: $4,620/yr (billed monthly; no yearly price stated) |
| 100,000 | Email: $16,560/yr (billed monthly; no yearly price stated) | Standard: $9,600/yr (billed monthly; no yearly price stated) |
| 250,000 | no plan / pending | no plan / pending |
Visit Klaviyo ↗ · Visit Mailchimp ↗
Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
See the per-plan tiers with sources on the Klaviyo and Mailchimp pages. Alternatives: Klaviyo · Mailchimp
Frequently asked questions
Is Klaviyo cheaper than Mailchimp?
At 1,000 subscribers Mailchimp is cheaper: $318/yr billed monthly vs $360/yr billed monthly. At 5,000 subscribers Mailchimp is cheaper: $900/yr billed monthly vs $1,200/yr billed monthly.
Is Klaviyo free?
Yes, up to 250 active profiles. Free plan: 500 email sends per month.
Is Mailchimp free?
Yes, up to 250 contacts.
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