Is Klaviyo free?
Yes, up to 250 active profiles. Free plan: 500 email sends per month. Past that, the cheapest paid plan is Klaviyo Email at $240/yr ($20/mo billed monthly).
Last checked 2026-10-18 on the official pages.
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Disclosure: the beehiiv and AWeber sign-up links are affiliate links, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.
Free plans on every tracked platform
| Platform | Free? |
|---|---|
| beehiiv | Yes, up to 2,500 subscribers. |
| Kit | Yes, up to 10,000 subscribers. |
| MailerLite | Yes, up to 250 subscribers. Free: 250 subscribers, 2,500 monthly emails. |
| Ghost (Pro) | No. Ghost (Pro) has no free plan on its official pricing page. |
| Buttondown | Yes, up to 100 subscribers. |
| Substack | Yes. Substack charges no subscription fee; it takes 10% of paid-subscription revenue, so a free newsletter costs $0. |
| Mailchimp | Yes, up to 250 contacts. |
| Brevo | Yes, up to 300 subscribers. Free plan: up to 300 emails per day, so one send reaches at most 300 subscribers. |
| Flodesk | Not for sending. Flodesk's Free plan covers forms, landing pages and link-in-bio but does not include email sending, so a newsletter needs a paid plan (Lite, Pro or Everything). |
| ActiveCampaign | No. ActiveCampaign's pricing page lists the Starter, Plus, Pro and Enterprise plans and a free trial, not a free plan. |
| Klaviyo | Yes, up to 250 active profiles. Free plan: 500 email sends per month. |
| AWeber | Pending. AWeber's pricing page shows paid Lite and Plus plans and a 14-day free trial; it does not state a free plan or its limits. |
| Moosend | No. Moosend's pricing page offers a 30-day free trial without a credit card, not a free plan. |
Frequently asked questions
Is Klaviyo free?
Yes, up to 250 active profiles. Free plan: 500 email sends per month.
How much does Klaviyo cost for 1,000 subscribers?
The cheapest paid plan for 1,000 active profiles is Klaviyo Email at $360/yr ($30/mo billed monthly), per the official pricing page.
How much does Klaviyo cost for 10,000 subscribers?
The cheapest paid plan for 10,000 active profiles is Klaviyo Email at $1,800/yr ($150/mo billed monthly), per the official pricing page.
What does Klaviyo cost after the free plan?
Above 250 active profiles the cheapest paid option is Klaviyo Email at $240/yr ($20/mo billed monthly).
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