ListCost
Beta. Prices come only from each platform's official pricing page, in USD, before tax, add-ons and payment-processor fees. Anything not stated there is marked pending.
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Newsletter cost per subscriber

Lowest cost per 1,000 subscribers a month on a paid plan: $9.00 at 1,000 (Buttondown Basic); $4.14 at 10,000 (Brevo Starter); $2.74 at 100,000 (Ghost (Pro) Publisher). Per-subscriber cost falls as lists grow.

Last checked 2026-10-17 on the official pages.

Monthly cost per 1,000 subscribers on each platform's cheapest paid plan that fits the list (yearly billing where stated). Substack is left out: it takes 10% of paid revenue instead.

SubscribersbeehiivKitMailerLiteGhost (Pro)ButtondownMailchimpBrevoFlodesk
500$98.00$65.00$21.60$30.00$18.00$26.00$16.17$38.00
1,000$49.00$32.50$17.10$15.00$9.00$26.50$15.25$19.00
2,500$27.60$19.67$11.88$18.40$11.60$18.00$9.00$11.60
5,000$19.00$14.83$8.82$12.60$5.80$15.00$5.75$9.60
10,000$11.90$11.58$8.01$8.80$7.90$11.00$4.14$6.60
25,000$6.76$6.63$6.44$5.64—$10.80$2.95$5.96
50,000$4.98$6.32$5.74$4.16—$7.70$4.48$7.14
100,000$3.99$5.66$3.95$2.74—$8.00$3.86$6.32
250,000$3.48$5.26—————$5.83

Disclosure: the beehiiv sign-up link is an affiliate link, so we may earn a commission if you subscribe through it. Prices, tiers and the cheapest-first ordering are calculated identically for every platform and never depend on affiliate status. Other platform links are plain.

Calculator · Cheapest platform by list size

Frequently asked questions

What does a newsletter cost per subscriber at 1,000 subscribers?

From $9.00 per 1,000 subscribers a month (Buttondown Basic, $108/yr).

What does a newsletter cost per subscriber at 10,000 subscribers?

From $4.14 per 1,000 subscribers a month (Brevo Starter, $497/yr).

What does a newsletter cost per subscriber at 100,000 subscribers?

From $2.74 per 1,000 subscribers a month (Ghost (Pro) Publisher, $3,288/yr).